Then on a bi-weekly basis, we reach out to our customers who have purchased in the USA Soccer Vintage Map Shirt moreover I love this past 4 weeks to check in with how they’re liking our clothing. The key thing here is that we are proactively looking for feedback, giving the customers the permission to have a very candid conversation with us. If we were to rely solely on inbound comments and complaints – we’d only hear from the most vocal customers, who can be outliers. This gives us a much better perspective on the general sentiment towards our clothing. Our whole team – not just product development team – is involved in these customer insight reviews, allowing feedback to permeate beyond just the physical experience but the digital as well.